Digital Marketing Specialist

2 weeks ago

Kuwait City, Al Asimah Talent Pal Full time
Job Description:

We are seeking a talented and experienced Digital Marketing Specialist to join our real estate company, Talent Pal. The ideal candidate will have 3 to 5 years of work experience in digital marketing, with a proven track record of driving successful marketing campaigns in the real estate industry.

Key Responsibilities:

Develop and execute comprehensive digital marketing campaigns for our real estate properties, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and display advertising.

Conduct in-depth market research and analysis to identify target audiences, market trends, and competitor strategies. Utilize data-driven insights to optimize marketing campaigns and improve overall performance.

Create engaging and persuasive content across various digital platforms, such as website landing pages, blog posts, social media posts, email newsletters, and online advertisements.

Manage and optimize the company website, ensuring it is user-friendly, visually appealing, and optimized for lead generation and conversion. Collaborate with web developers and designers to implement necessary improvements. Monitor and analyze website traffic, user behavior, and campaign performance using various analytics tools. Prepare regular reports and provide actionable recommendations to optimize marketing efforts.

Collaborate with internal teams, including sales, design, and development, to ensure marketing strategies align with overall business objectives and brand guidelines.

Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices. Continuously seek opportunities to improve knowledge and skills.

Maintain a strong understanding of real estate market dynamics, customer preferences, and local market conditions to effectively tailor marketing strategies and campaigns.


Requirements:
  • Bachelor's degree in marketing, business, communications, or a related field
  • Proven work experience of 3 to 5 years as a Digital Marketing Specialist, preferably in the real estate industry
  • Strong knowledge and experience in digital marketing techniques and platforms, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising
  • Exceptional creativity and attention to detail, with the ability to develop innovative and visually appealing digital marketing assets
  • Strong research and analytical skills, with the ability to interpret data and derive actionable insights
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing platforms
  • Solid understanding of web development, UX/UI principles, and website optimization for lead generation and conversion
  • Excellent written and verbal communication skills, with the ability to create compelling content and convey complex ideas concisely
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
  • Strong team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams
  • Up-to-date knowledge of industry trends, emerging technologies, and digital marketing best practices in the real estate sector
  • Proficient in MS Office and email and tech savvy
  • Ability to use word processors, spreadsheets, and email applications effectively

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