Brand Marketing Director

7 hours ago


Al Faḩāḩīl, Al Aḩmadī, Kuwait Alghanim Industries Full time
Job Description

We are seeking a highly skilled Brand Marketing Director to lead our marketing efforts and develop strategies that drive growth and profitability for our F&B franchise brand.

Key Responsibilities:
  1. Market Research and Analysis: Conduct market research and analysis to build and maintain a deep understanding of our target audience, competitors, and market trends.
  2. Marketing Strategy Development: Develop and implement comprehensive marketing strategies that align with our business objectives and drive sales and traffic growth.
  3. Brand Campaigns and Digital Strategy: Create and execute brand campaigns and digital strategies that enhance our brand presence and engage our target audience.
  4. Customer Journey Enhancement: Improve the customer journey across all touchpoints by working closely with different functions to develop enhancements.
  5. Advertising Agency Management: Manage the advertising agency and supervise the planning and implementation of marketing programs, including media plans, advertising materials, promotional activities, digital activity, and marketing budgets.
Candidate Requirements
  • 12 years of experience in retail marketing with exposure to franchisees and local marketing concepts.
  • Broad-based knowledge of key marketing principles: Advertising, media planning, sales promotion, public relations, digital, marketing research, sales analysis, creative development and production, and agency management.
  • Regional experience in GCC and Kuwait market specific.
  • Project management skills; excellent MS Office Suite skills required.
  • Strong written and verbal communication skills (Arabic & English).


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