Marketing Director

5 hours ago

Al Ahmadi, Al Aḩmadī, Kuwait HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Description:

The ideal candidate for this role will be accountable for creating and executing the marketing strategy, brand development across F&B brands, communication, and implementation of marketing programs to drive profitable growth. This includes all marketing programs to increase sales and traffic to achieving profitable growth. The Marketing Manager will serve as the primary franchisee contact on all marketing related matters.

About Us

We are a dynamic company looking for an experienced Marketing Manager to join our team in Kuwait. With a strong track record in retail marketing, you will have exposure to franchisees and local marketing concepts. Your broad-based knowledge of key marketing principles: Advertising, media planning, sales promotion, public relations, digital, marketing research, sales analysis, creative development and production and agency management will be invaluable in this role.

Responsibilities

The successful candidate will be responsible for:

  • Market Research and Brand Analysis
  • Developing Brand Campaigns/Digital and Social Strategy
  • Improving the Customer Journey
  • Manages the Advertising Agency and Supervises the Planning and Implementation of Marketing Programs
  • Coordinates and Implements all Marketing Programs in the Market
  • Produces a Strong Library of Product and Brand Artwork
  • Communicates All Current Marketing Information and Materials in a Timely Manner to Restaurant Teams, Suppliers
  • Oversees and Manages New Product Launches Efficiently and Effectively
  • Manages & Plans the Marketing Budget and Calendar for the Year
  • Create a Suite of Local Advertising Initiatives to Support Local Store Marketing
  • Creates On-Going Social Media Campaign through Twitter, Facebook, Instagram and Other Social Media Platforms
  • Leverages All Available Resources to Implement Programs and Achieve Objectives
  • Ensures that All Brand Elements are Adhered to Internally and Externally
  • Manages Relationships with External Suppliers/Vendors and Delivery Platform to Optimize Return on ROI
  • Manages and Reviews ROI on Marketing Spend to Optimize Budget
  • Manages Marketing Team and Drives Their Performance to Achieve Better Results

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