Food and Beverage Marketing Expert

6 hours ago


Al Faḩāḩīl, Al Aḩmadī, Kuwait Alghanim Industries Full time
Job Overview

We are seeking a highly skilled Food and Beverage Marketing Expert to lead our marketing efforts and develop strategies that drive growth and profitability for our F&B franchise brand.

Key Responsibilities:
  1. Marketing Program Development: Develop and implement comprehensive marketing programs that align with our business objectives and drive sales and traffic growth.
  2. Menu Management: Work closely with different functions to develop menu management strategies that enhance our brand presence and engage our target audience.
  3. Pricing and New Restaurant Opening Plans: Develop and implement pricing and new restaurant opening plans that align with our business objectives and drive sales and traffic growth.
  4. Local Store Marketing: Create a suite of local advertising initiatives to support local store marketing.
Candidate Requirements
  • 12 years of experience in retail marketing with exposure to franchisees and local marketing concepts.
  • Broad-based knowledge of key marketing principles: Advertising, media planning, sales promotion, public relations, digital, marketing research, sales analysis, creative development and production, and agency management.
  • Regional experience in GCC and Kuwait market specific.
  • Project management skills; excellent MS Office Suite skills required.
  • Strong written and verbal communication skills (Arabic & English).


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