Senior SEO Strategist
1 week ago
A Senior SEO Specialist plays a pivotal role in elevating a website's online presence and driving organic traffic. This position involves developing and executing advanced SEO strategies, conducting thorough keyword research, optimizing on-page content, and analyzing website performance through analytics tools. Strong analytical skills, a deep understanding of search engine algorithms, and the ability to stay up-to-date with industry trends are essential for success in this role.
Key Responsibilities:- SEO Strategy Development: Create and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Keyword Research: Conduct in-depth keyword analysis to identify opportunities and optimize content accordingly.
- On-Page Optimization: Optimize website elements such as meta tags, headings, and content to align with SEO best practices.
- Technical SEO: Identify and resolve technical issues that affect search engine crawling and indexing, such as site speed, mobile-friendliness, and structured data.
- Content Strategy: Collaborate with content teams to develop SEO-friendly content that meets user intent and engages the target audience.
- Performance Analysis: Use tools like Google Analytics, SEMrush, or Ahrefs to monitor performance metrics and generate reports on SEO effectiveness.
- Competitor Analysis: Analyze competitor strategies and industry trends to inform SEO tactics and identify growth opportunities.
- Link Building: Develop and execute effective link-building strategies to enhance domain authority and search rankings.
- Training and Mentoring: Provide guidance and support to junior SEO team members and cross-functional teams on SEO best practices.
- Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry changes to continuously refine strategies.
Requirements:
- 5+ years of technical experience in SEO.
- Keyword Research and SEO Audits.
- Link Building and Web Analytics.
- On-Page SEO.
- Familiarity with search engine algorithms and ranking factors.
- Experience with SEO tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and remotely.
- Team leading and supporting the SEO juniors.
- Bachelor's degree in Marketing, Computer Science, or related field.
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