Marketing Strategy Director

5 days ago

Kuwait City, Al Asimah Americana Restaurants Full time
About the Role

We are seeking a skilled Marketing Strategy Director to join our team at Americana Restaurants. As an Assistant Manager, Loyalty & CRM, you will play a pivotal role in driving customer retention, engagement, and lifetime value through innovative CRM strategies, loyalty programs, and personalized CDP-driven journeys.

Key Responsibilities:

  1. Campaign Development and Execution
  • Orient the end-to-end CRM calendar to ensure alignment with brand campaigns, seasonal promotions, and business objectives.
  • Create targeted campaigns (email, SMS, push notifications) that balance customer relevance with brand storytelling.
  • Analyze campaign performance to optimize ROI, using insights to refine segmentation, messaging, and timing.
  1. Loyalty Program Leadership
  • Evolve KFC's loyalty strategy to deepen customer engagement and repeat purchases.
  • Collaborate with cross-functional teams (digital, operations) to integrate loyalty benefits seamlessly into the customer journey.
  • Track loyalty KPIs (enrollment, redemption rates, CLV) and identify opportunities for gamification or tiered rewards.
  1. CDP-Driven Personalization
  • Partner with central CDP teams to build dynamic customer segments (e.g., lapsed users, high spenders) and automate personalized journeys.
  • Leverage first-party data to enhance hyper-targeted messaging, ensuring consistency across channels.
  • Conduct A/B tests on journey triggers (e.g., post-purchase upsells) and scale winning strategies.
  1. Creative Excellence and Brand Alignment
  • Brief agencies on brand tonality, ensuring CRM/loyalty creatives reflect KFC's voice (playful, bold, customer-centric).
  • Develop a library of modular creative assets (templates, banners) for rapid campaign deployment.
  • Champion innovation in formats (e.g., interactive videos, GIFs) to boost open/click-through rates.
  1. Data-Driven Decision Making
  • Translate complex datasets into actionable insights (e.g., churn predictors, cohort analysis) to inform strategy.
  • Present performance reports to leadership, highlighting wins, challenges, and recommended pivots.
  • Collaborate with analytics teams to define tracking requirements and ensure data accuracy.

Requirements:

  • Bachelor's degree in marketing, Business, Data Analytics, or related field.
  • 4-6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management.
  • Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze).
  • Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
  • Experience briefing creative agencies and reviewing assets against brand guidelines.
  • Strong project management skills; ability to juggle multiple campaigns and stakeholders.

We are looking for someone who is passionate about delivering results-driven marketing strategies and has a keen eye for detail. If this sounds like you, please apply for this exciting opportunity

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