
Marketing Director
1 day ago
At Procapita Group, we are seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth. This key role will oversee the development and implementation of marketing strategies across various brands and subsidiaries.
Key Responsibilities:
- Conduct thorough market research to identify trends, customer preferences, and competitive positioning.
- Develop and implement effective marketing and branding strategies aligned with business objectives.
- Create and manage comprehensive annual marketing plans to support business growth and brand positioning.
- Oversee and enhance the company's presence across various social media platforms, ensuring consistent branding and messaging.
- Plan and execute marketing campaigns, including digital, print, and event-based initiatives, to achieve desired results.
- Collaborate with internal teams to ensure brand consistency and alignment with company objectives.
- Monitor campaign performance and adjust strategies to maximize effectiveness.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing management, preferably in a multi-brand environment.
- Strong knowledge of digital marketing, branding, and market research.
- Excellent communication and leadership skills.
- Proficiency in marketing analytics and reporting tools.
- Ability to manage multiple projects and work under tight deadlines.
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