Digital Customer Advocate
8 hours ago
The Customer Engagement Strategist plays a crucial role in enhancing customer engagement within the Food & Beverage Production and FMCG sectors. This position requires the development and implementation of strategies that drive sales and brand loyalty.
Key Responsibilities:
- Develop comprehensive customer engagement strategies to enhance customer retention and loyalty.
- Analyze customer data to identify trends and insights that inform marketing initiatives.
- Design and implement targeted loyalty programs that reward and engage customers effectively.
- Collaborate with cross-functional teams to ensure alignment of customer engagement initiatives with overall business goals.
- Monitor and report on the performance of customer engagement campaigns and loyalty programs, making adjustments as necessary.
- Conduct market research to stay abreast of industry trends and competitor strategies.
- Manage the customer database, ensuring data integrity and compliance with privacy regulations.
- Train and support team members on CRM tools and best practices.
- Evaluate customer feedback and implement improvements to enhance the customer experience.
Preferred Candidate Profile:
- Proven experience in customer engagement management, preferably in the FMCG or Food & Beverage sectors.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative mindset with a passion for customer development.
- Ability to work collaboratively in a team-oriented environment.
- Strong project management skills with attention to detail.
- Experience with CRM software and tools.
- Ability to adapt to changing market conditions and customer needs.
- Proficient in developing and executing customer engagement campaigns.
- Strong understanding of customer segmentation and targeting strategies.
Essential Skills:
- Proficiency in CRM software and analytics tools.
- Marketing experience specifically in F&B restaurants.
- Strong understanding of customer loyalty programs.
- Excellent written and verbal communication skills.
- Ability to analyze and interpret complex data.
- Project management and organizational skills.
- Creative problem-solving abilities.
- Knowledge of digital marketing strategies.
- Strong attention to detail.
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