Digital Customer Advocate

8 hours ago


Kuwait City, Al Asimah Gastronomica Full time
Gastronomica: Driving Customer Engagement

The Customer Engagement Strategist plays a crucial role in enhancing customer engagement within the Food & Beverage Production and FMCG sectors. This position requires the development and implementation of strategies that drive sales and brand loyalty.

Key Responsibilities:

  1. Develop comprehensive customer engagement strategies to enhance customer retention and loyalty.
  2. Analyze customer data to identify trends and insights that inform marketing initiatives.
  3. Design and implement targeted loyalty programs that reward and engage customers effectively.
  4. Collaborate with cross-functional teams to ensure alignment of customer engagement initiatives with overall business goals.
  5. Monitor and report on the performance of customer engagement campaigns and loyalty programs, making adjustments as necessary.
  6. Conduct market research to stay abreast of industry trends and competitor strategies.
  7. Manage the customer database, ensuring data integrity and compliance with privacy regulations.
  8. Train and support team members on CRM tools and best practices.
  9. Evaluate customer feedback and implement improvements to enhance the customer experience.

Preferred Candidate Profile:

  • Proven experience in customer engagement management, preferably in the FMCG or Food & Beverage sectors.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Creative mindset with a passion for customer development.
  • Ability to work collaboratively in a team-oriented environment.
  • Strong project management skills with attention to detail.
  • Experience with CRM software and tools.
  • Ability to adapt to changing market conditions and customer needs.
  • Proficient in developing and executing customer engagement campaigns.
  • Strong understanding of customer segmentation and targeting strategies.

Essential Skills:

  • Proficiency in CRM software and analytics tools.
  • Marketing experience specifically in F&B restaurants.
  • Strong understanding of customer loyalty programs.
  • Excellent written and verbal communication skills.
  • Ability to analyze and interpret complex data.
  • Project management and organizational skills.
  • Creative problem-solving abilities.
  • Knowledge of digital marketing strategies.
  • Strong attention to detail.


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