Digital Operations Director

2 days ago

Kuwait City, Al Asimah 7d Full time
E-Commerce Manager Job Description
At 7d, we are seeking a highly skilled E-Commerce Manager to oversee our online sales platforms. As the digital leader, you will be responsible for managing end-to-end e-commerce operations, driving online sales growth, and optimizing the customer experience.

Key Responsibilities:

• E-Commerce Strategy and Planning: Develop and execute a comprehensive e-commerce strategy to drive online sales and achieve revenue targets. Identify growth opportunities, including new product categories, markets, and customer segments. Set and monitor key performance indicators (KPIs) for e-commerce performance, such as conversion rates, average order value, and customer retention.

• Website Management: Oversee the day-to-day management of the e-commerce platform, ensuring it is user-friendly, visually appealing, and optimized for conversions. Collaborate with the Graphic Designer and IT team to implement website updates, new features, and improvements. Monitor website performance, including page load speed, uptime, and mobile responsiveness.

• Product Listings and Merchandising: Manage product listings, including descriptions, images, pricing, and inventory levels. Ensure accurate and up-to-date product information across all online channels. Optimize product categorization and search functionality to enhance the customer experience. Implement cross-selling and upselling strategies to increase average order value.

• Digital Marketing and Campaigns: Plan and execute digital marketing campaigns, including email marketing, paid ads (Google Ads, Facebook Ads), and SEO/SEM. Collaborate with the Social Media Leader to align e-commerce campaigns with social media efforts. Monitor campaign performance and adjust strategies to maximize return on investment (ROI). Leverage analytics tools to track and report on campaign effectiveness.

• Customer Experience and Retention: Ensure a seamless and positive customer journey from browsing to purchase. Implement strategies to improve customer retention, such as loyalty programs, personalized recommendations, and targeted email campaigns. Gather customer feedback to identify areas for improvement.

• Analytics and Reporting: Track and analyze key e-commerce metrics, such as sales performance, conversion rates, traffic sources, and customer behavior. Prepare regular reports for senior management, highlighting insights and recommendations. Use data-driven insights to optimize the e-commerce strategy and improve performance.

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