Creative Identity Expert

3 days ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Description

About Us:

HealthCare Dynamics Gen. Trading Company W.L.L is a dynamic organization that provides personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

We have expanded to multiple countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We are on a mission to make healthy eating easier and more exciting.

Role Overview

The Creative Specialist will be responsible for shaping our brand's identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports our mission.

You will work closely with the Marketing Team Lead and cross-functional partners to turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.

Main Responsibilities

  1. Brand Strategy & Guardianship
    • Define and maintain Calo's brand identity across channels (digital, print, in-app, packaging)
    • Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
  2. Creative Campaign Development
    • Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
    • Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans
  3. Design Oversight & Production
    • Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
    • Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment
  4. Cross-Functional Collaboration
    • Partner with the Marketing Team Lead on campaign briefs and KPIs
    • Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions
  5. Localization & Market Relevance
    • Research local F&B trends, competitor branding, and consumer behaviours to keep Calo's look and feel current, relatable, and ahead of the curve
    • Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
  6. Performance & Iteration
    • Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc.
    • Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement


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