
Visual Storyteller
4 days ago
As a Creative Specialist at HealthCare Dynamics Gen. Trading Company W.L.L, you will play a critical role in shaping our brand's identity and developing impactful visual stories and campaigns.
With a focus on Kuwaiti cultural nuances and market relevance, you will work closely with the Marketing Team Lead and cross-functional partners to drive business growth and subscription rates.
Main Responsibilities
- Brand Identity Development
- Create and maintain Calo's brand identity across all channels
- Infuse Kuwaiti cultural elements into design and messaging
- Creative Concept Development
- Translate marketing objectives into engaging concepts
- Lead brainstorming sessions and develop actionable content plans
- Design Direction
- Oversee the design lifecycle, from concept to execution
- Provide clear direction to designers and review assets for brand consistency
- Cross-Functional Partnerships
- Partner with the Marketing Team Lead on campaign briefs and KPIs
- Liaise with other teams to ensure alignment and effective decision-making
- Market Insights
- Research local F&B trends, competitor branding, and consumer behaviours
- Propose new branding initiatives or packaging updates that align with local preferences
- Performance Optimization
- Track the performance of creative assets
- Iterate based on results to improve future campaigns
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