
Brand Strategy Lead
3 days ago
Job Description:
The Brand Strategy Lead will be responsible for defining and evolving our brand identity, unique selling points (USPs), and market positioning to maintain a strong competitive presence.
Key Responsibilities:
- Brand Positioning:** Develop and implement a comprehensive brand positioning strategy to reflect our brand's essence and align with business goals.
- Buying & Merchandising:** Oversee planning, pricing, and inventory optimization to ensure alignment with our brand's identity and drive profitability.
- Visual Merchandising:** Lead creative visual merchandising strategies across retail and digital platforms, ensuring consistency and engagement.
- Marketing & Campaigns:** Develop innovative marketing initiatives, content, and influencer collaborations to boost brand awareness and sales.
- Financial & Performance Management:** Own P&L, sales targets, and budget management, using data-driven insights to refine strategies.
- Growth & Innovation:** Identify new retail opportunities, partnerships, and product launches to expand our brand's reach.
- Team Leadership:** Foster a culture of innovation, providing guidance and professional development to elevate team performance.
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