Brand Strategy Lead

3 days ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

Job Description:

The Brand Strategy Lead will be responsible for defining and evolving our brand identity, unique selling points (USPs), and market positioning to maintain a strong competitive presence.

Key Responsibilities:

  • Brand Positioning:** Develop and implement a comprehensive brand positioning strategy to reflect our brand's essence and align with business goals.
  • Buying & Merchandising:** Oversee planning, pricing, and inventory optimization to ensure alignment with our brand's identity and drive profitability.
  • Visual Merchandising:** Lead creative visual merchandising strategies across retail and digital platforms, ensuring consistency and engagement.
  • Marketing & Campaigns:** Develop innovative marketing initiatives, content, and influencer collaborations to boost brand awareness and sales.
  • Financial & Performance Management:** Own P&L, sales targets, and budget management, using data-driven insights to refine strategies.
  • Growth & Innovation:** Identify new retail opportunities, partnerships, and product launches to expand our brand's reach.
  • Team Leadership:** Foster a culture of innovation, providing guidance and professional development to elevate team performance.


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