
Data Insights Analyst
23 hours ago
Vitelco is a leading provider of IT services, offering comprehensive solutions for CRM, Billing, Middleware, Mobile VAS, Business Intelligence, and Big Data applications in the Finance and Telecom sector. Our team has extensive experience in managing global and national projects, with a focus on delivering high-quality services that meet the needs of our clients.
We are seeking a skilled Analytics and Reporting Specialist to join our team, responsible for providing critical insights and comprehensive reporting on marketing campaigns and Customer Lifecycle Management (CLM) activities. This role involves analyzing campaign performance, generating actionable insights, and delivering reports that drive data-informed decisions to optimize customer engagement and business outcomes.
The ideal candidate will have a strong background in data analysis, with experience working with large datasets and ensuring data accuracy and integrity. They will also possess excellent analytical and problem-solving skills, as well as strong communication skills to present complex data insights clearly to non-technical stakeholders.
Key Responsibilities:
- Data Analysis: Analyze data from various sources to assess the performance of marketing campaigns and CLM activities.
- Reporting: Develop and deliver detailed reports on campaign effectiveness, including key performance indicators (KPIs), return on investment (ROI), and overall impact on customer lifecycle.
- Campaign Performance Measurement: Evaluate the success of marketing campaigns for both Postpaid and Prepaid segments by tracking metrics such as customer acquisition, retention, engagement, and revenue growth.
- Customer Insights: Use data analytics to understand customer behavior, preferences, and segmentation.
- Data Management: Ensure accurate data collection, storage, and management.
- Tool Utilization: Leverage advanced analytics tools and platforms to analyze data and generate reports.
- Collaboration: Work closely with the Campaign Managers and other team members to align reporting with campaign goals and objectives.
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