Enrolment Strategy Manager
6 hours ago
Key Objectives
The successful candidate will be responsible for achieving the following key objectives:
* Developing and implementing comprehensive enrolment strategies aligned with our school's vision and mission
* Collaborating with senior leadership to set strategic direction for enrolment, including admissions procedures, branding, communication channels, digital outreach, and research priorities
* Providing expert analysis and insights on opportunities and challenges within the admissions landscape, focusing on applicant trends, competitor strengths/weaknesses, and internal process optimisation
Responsibilities
The Admissions and Marketing Director will be responsible for:
* Designing a streamlined and engaging admissions process that guides applicants from inquiry to successful enrolment, minimising application friction and maximising conversion rates
* Leveraging data analytics to optimise resource allocation, campaign effectiveness, and overall process efficiency, maximising resources for applicant outreach and support
Requirements
To succeed in this role, you will need:
* A degree-educated background relevant to admissions or education, coupled with 7+ years' proven experience in brand-building, sales, marketing, or service delivery roles, preferably within the education sector
* A natural leader, inspiring and motivating a team to achieve ambitious enrolment goals
* Astute communication and relationship-building skills, connecting effectively with stakeholders at all levels, both internally (faculty, staff, leadership) and externally (prospective families, partners)
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