Director of Student Recruitment
6 hours ago
Role Overview
The Admissions and Marketing Director will play a pivotal role in shaping the future students looking to join our school community. This is a unique opportunity to leverage your skills and experience in admissions and marketing to drive growth and success.
About the Position
The successful candidate will work closely with our senior leadership team to develop and implement effective enrolment strategies that meet our school's vision and mission. Key responsibilities will include:
* Developing and implementing comprehensive enrolment strategies aligned with our school's vision and mission
* Collaborating with senior leadership to set strategic direction for enrolment, including admissions procedures, branding, communication channels, digital outreach, and research priorities
* Providing expert analysis and insights on opportunities and challenges within the admissions landscape, focusing on applicant trends, competitor strengths/weaknesses, and internal process optimisation
* Participating in strategic planning sessions to align the enrolment plan with the school's vision and mission, prioritising efficient applicant recruitment and seamless transition to enrolment
Responsibilities
The Admissions and Marketing Director will be responsible for:
* Designing a streamlined and engaging admissions process that guides applicants from inquiry to successful enrolment, minimising application friction and maximising conversion rates
* Leveraging data analytics to optimise resource allocation, campaign effectiveness, and overall process efficiency, maximising resources for applicant outreach and support
* Collaborating with faculty and staff to ensure the admissions process aligns with the school's academic mission and fosters a positive applicant experience
Requirements
To succeed in this role, you will need:
* A degree-educated background relevant to admissions or education, coupled with 7+ years' proven experience in brand-building, sales, marketing, or service delivery roles, preferably within the education sector
* A natural leader, inspiring and motivating a team to achieve ambitious enrolment goals
* Astute communication and relationship-building skills, connecting effectively with stakeholders at all levels, both internally (faculty, staff, leadership) and externally (prospective families, partners)
Desirable Qualities
We also welcome applications from individuals with the following desirable qualities:
* Strategic thinking, able to translate enrolment goals into clear, executable plans
* Strong project management skills, tackling complex projects with a methodical approach and unwavering focus
* Data-driven decision-making skills, passionate about uncovering actionable insights from numbers
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