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Trade Marketing Strategist
5 hours ago
We are seeking a highly skilled Trade Marketing Specialist to join our team in Kuwait. The ideal candidate will have a minimum of 2-3 years of experience in Key Account Management, sales, or trade marketing.
Key Responsibilities:- Develop and execute trade marketing strategies to drive sales growth and business expansion in Kuwait, Qatar, Bahrain, and Oman.
- Ensure effective execution of trade processes, including assortment management, PICOS (Product, Innovation, Category, Outlet, Service), and sales channel control.
- Support sales forecast planning and delivery, analyzing demand management metrics such as off-take, IMS, market days on hand, and returns.
- Set targets, analyze results, and follow up on key performance indicators (KPIs) with the sales team.
- Monitor and report on distribution and availability, ensuring timely delivery of promotional materials.
- Conduct store audits, draft action plans, and follow up with sales teams to ensure execution.
- Implement trade marketing strategies aligned with SN Middle East overall plans, managing promotional and activation plans from development to timely delivery.
- Minimum 2-3 years of experience in KAM, sales, or trade marketing.
- Bachelor's degree in business administration or equivalent.
- High proficiency in MS Office, especially Excel.
- Fluent in English, Arabic is a plus.
Danone MENA values candidates who adhere to our core values of Humanism, Openness, Proximity, and Enthusiasm. We offer a dynamic work environment that fosters autonomy, empowerment, and collaboration. Our culture celebrates individuality, and we recruit, employ, train, and promote based on qualifications, merit, and business needs.
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