
Business Strategy Executive
1 week ago
We are seeking a dynamic and experienced Marketing Director to join our team at Anonymous. As a key member of our marketing team, you will be responsible for leading our brand development and strategy initiatives.
Key responsibilities include developing and aligning departmental objectives with business division strategic goals, working closely with cross-functional teams to establish annual budgets for assigned brands, and collaborating in developing the business division's annual budget.
Additionally, you will be responsible for designing and implementing brand-specific policies and procedures, monitoring their effectiveness to achieve departmental objectives. You will promote merchandise planning and drive brand sales strategy to meet retail standards agreed with vendors.
A critical aspect of this role is overseeing brand communication, reflecting brand objectives to enhance equity and represent the brand effectively for maximum market performance. You will also analyze activities, re-forecast, and evaluate financial performance, presenting findings to top management for recommendations.
You will prepare annual business plans for assigned brands, applying necessary measures to ensure compliance within agreed parameters. Negotiate pricing strategies with vendors, ensuring prices align with departmental objectives, local markets, and host guidelines.
Foster brand awareness among employees, develop project plans to improve business by representing brand image and requirements. Design brand strategies based on consumer insights from research for Kuwait and international markets to enhance brand health and maximize sales.
Conduct market research to anticipate competition, monitor trends, and translate consumer attitudes into new branding directions. Coordinate advertising and promotional programs with relevant teams, adhering to annual business plans.
Manage visual merchandising plans for events, presentations, exhibitions, demonstrations, and showrooms, including visual guidelines and layout principles. Analyze brand trackers to identify issues and opportunities, monitoring brand performance.
Prepare reports as required by direct managers and perform other duties assigned by direct managers.
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