
Food and Beverage Marketing Specialist
21 hours ago
We are Jobfinders, a dynamic company in the FMCG industry, specializing in Foods and Beverages. We are seeking a talented Food and Beverage Marketing Specialist to join our marketing team.
Key Responsibilities- Marketing Initiatives:
- Develop and execute comprehensive marketing strategies to drive brand awareness, increase sales, and enhance customer engagement across our diverse portfolio.
- Collaborate with the Digital Marketing Manager to develop targeted lead generation campaigns that resonate with our key customer segments.
- Develop a comprehensive social media strategy to grow our online presence, foster meaningful connections with our target audience, and optimize our brand's visibility across multiple platforms.
- Oversee the creation and dissemination of high-quality, engaging content, including visual materials, videos, and captions.
- Manage our digital platform, encompassing websites, social media channels, and online directories.
- Partner with the Digital Marketing Manager to drive website traffic, enhance engagement, and convert visitors into customers through search engine optimization, search engine marketing, social media, and email campaigns.
- Collaborate with the Brand Manager to establish a comprehensive brand guide, encompassing brand story, tone, and target audience; visual identity, logo usage, typography, color schemes; digital and communication guidelines; and interior and exterior branding elements.
- Work closely with the Brand Manager to ensure consistency in campaign messaging and customer engagement strategies across all touchpoints.
- Collaborate with the culinary and R&D teams to promote innovative products, seasonal offerings, and signature dishes.
- Work with the Customer Experience Director to integrate service standards and guest feedback into marketing initiatives.
- Collaborate with the Digital Marketing Manager to craft high-performing lead generation campaigns aligned with revenue and growth objectives.
- Partner with the PR & Communications Manager to amplify marketing strategies through public relations efforts and maintain a consistent brand voice across all communications.
- Nurture partnerships with external agencies, influencers, and media outlets to amplify marketing efforts.
- Design and execute promotional campaigns, loyalty programs, and limited-time offers to drive customer acquisition and retention.
- Conduct regular market research to understand customer preferences, competitive positioning, and industry trends.
- Utilize data and analytics to inform marketing strategies and enhance campaign effectiveness.
- Ensure effective implementation of marketing strategies across all locations in the region.
- Adapt global and regional campaigns to suit local market dynamics and customer behavior.
- Airfare: Return economy class air ticket allowance to home country, every year for self.
- Bonus: Bonus is discretionary and based on company and individual performance.
- Medical: Private medical with dental for self.
- Other: As per Kuwait Labor Law.
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