Strategic Brand Manager for Toyota

6 hours ago


Kuwait City, Al Asimah Al-Sayer Group Full time
Job Description

The Al-Sayer Group is a leading business entity with diversified interests in various sectors. As a Strategic Brand Manager, you will play a pivotal role in shaping and executing brand marketing strategies to drive awareness and sales promotion.

Responsibilities:
  • Develop and execute comprehensive brand marketing programs to build brand presence and promote sales.
  • Anticipate market trends and competitor activities through market research, ensuring our brand stays ahead of the competition.
  • Translate consumer attitudes into actionable branding directions, aligning with our corporate goals.
  • Coordinate with the marketing team to understand market requirements and product features, ensuring seamless integration.
  • Communicate brand strategies across departments, including product marketing, marketing communications, sales, and others.
  • Align brand strategy with the corporate marketing plan, fostering a cohesive approach.
  • Collaborate with the marketing department to develop advertising and promotional programs, pricing, positioning, and packaging initiatives.
  • Assess and develop unique brand names to differentiate products, setting us apart from competitors.
  • Monitor and coordinate product launches, guiding the creation of product portfolios.
  • Evaluate and analyze program results, presenting recommendations for changes in brand strategy to drive continuous improvement.
Requirements:
  • Language Requirements: Fluent Arabic and English skills are essential, with Arabic being an asset.
  • Educational Qualifications: A Post Graduate Diploma or equivalent degree with 7 years of experience, or a Bachelor's Degree with 10 years of additional experience.
  • Job Skills: Excellent linguistic abilities, particularly in English, are required, with Arabic being an added advantage.
About The Company

The Al-Sayer Group is committed to delivering total customer satisfaction, resulting in a strong customer base. Our dedication to excellence has been recognized through ISO 9001 certification for quality and service standards.



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