Senior Brand Strategist for Toyota

1 day ago


Kuwait City, Al Asimah Al-Sayer Group Full time
About The Role

We are seeking a Senior Brand Strategist to lead our brand marketing efforts and drive business growth. This is an exciting opportunity to join the Al-Sayer Group, a leading progressive and proactive business group with diversified interests in Automobiles, Transport & Heavy Equipment machinery, Car Rental & Leasing, Insurance Brokerage, FMCG, Tires, Oil & Paints, etc.

Responsibilities
  1. Develop and execute brand marketing programs to build brand awareness and sales promotion.
  2. Review market research to anticipate competition, monitor competitor's activities and market trends, and translate consumer attitudes into new branding directions.
  3. Coordinate with marketing team on market requirements and product features.
  4. Communicate brand strategies to product marketing, marketing communications, sales, and other departments.
  5. Coordinate and align brand strategy with corporate marketing plan.
  6. Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
  7. Assess and develop brand names to differentiate products.
  8. Monitor planning and coordination of product launch.
  9. Guide creation of product portfolio.
  10. Evaluate and analyze program results and present recommendations for changes in brand strategy.
Requirements
  • Primary: Post Graduate Diploma (Bachelor's Degree + 1 or 2 year diploma) or equivalent degree or Certification with 7 years of experience. Alternate: Bachelor degree (12th Standard + 3 years or 4 years degree) or equivalent and 10 years of additional experience.
  • Linguistic Abilities: English is a must. Arabic is an asset.


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