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Brand Portfolio Manager

1 month ago

Kuwait City, Al Asimah Mezzan Foods Full time

Job Title: Brand Portfolio Manager

About the Role:

We are seeking a highly skilled Brand Portfolio Manager to join our team at Mezzan Foods. As a Brand Portfolio Manager, you will be responsible for developing and implementing marketing strategies for our assigned brand portfolio.

Key Responsibilities:

  • Develop and implement marketing strategies for assigned brand portfolio
  • Work alongside external partners to develop and align on market-level brand and sales activities
  • Act as a steward for assigned brands and maintain brand integrity and consistency
  • Develop strategy and communication programs to build brand equity
  • Conduct research to define targeted customer segments and determine key values and characteristics
  • Monitor and manage health of assigned brands to meet brand objectives and brand health indicators

Requirements:

  • 7-8 years of brand management experience
  • Excellent communication skills in English and Arabic

About Us:

Mezzan Foods is one of the leading food, healthcare, and consumer conglomerates in the Middle East with a celebrated heritage of over 75 years. We employ 8,500 people across 50+ nationalities and distribute over 34,000 Stock Keeping Units (SKU). We serve over 100,000 meals a day in Kuwait, Qatar, and the UAE through our catering business.