Content Strategist

21 hours ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Title:

Social Media Content Specialist

Company Overview:

Groupxen is a family-owned business in Kuwait, encompassing luxury retail brands and fitness facilities. Our mission is to provide unique experiences for clients, setting high standards and benchmarks.

Job Description:

The Content Specialist will develop engaging social media content strategies that align with our brand identity and drive audience growth. The ideal candidate will possess strong creative and strategic thinking skills, a passion for social media, and the ability to collaborate effectively with the design team.

The successful candidate will be responsible for developing innovative content ideas, conducting thorough audience research, and defining target audiences. They will also create and maintain a consistent brand voice and visual identity across all social media channels.

Key Responsibilities:

  1. Develop and execute social media content strategies across major platforms.
  2. Conduct audience research and identify key trends and insights.
  3. Create and maintain a consistent brand voice and visual identity.
  4. Brainstorm and develop creative content ideas, including video concepts and engaging captions.
  5. Plan and manage the social media content calendar, ensuring timely and consistent posting.

Qualifications:

  • Bachelor's Degree in Marketing, Communications, or a related field.
  • 2+ years of experience in social media marketing or a related field.
  • Proven experience in developing and executing successful social media campaigns.
  • Strong understanding of social media platforms and their algorithms.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Proficiency in using social media management tools.


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