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Content Marketing Strategist: Crafting Engaging Stories
4 days ago
**About Us**
Ordable
At Ordable, we're passionate about helping businesses thrive in a rapidly changing e-commerce landscape. Our story began with a home business owner who needed a solution to grow her online presence while working remotely.
With the help of our team, she was able to quickly accept and fulfill customer orders, process payments, and dispatch deliveries directly to customers. By the end of 2018, her business had grown 20-fold, all while working remotely.
About This Role
As a Marketing Executive - Content Creation, you'll be responsible for spearheading the planning and execution of content across various marketing campaigns. Your role is crucial in crafting engaging content that resonates with our audience across multiple platforms, including social media, editorial content, and other channels.
You'll collaborate closely with internal teams to develop and execute content that not only engages our community but also aligns with our broader campaign strategies.
Key Responsibilities
- Create, plan, and manage a dynamic content calendar that supports marketing goals, product launches, and promotional activities.
- Develop innovative content ideas through brainstorming sessions and creative workshops.
- Craft compelling captions and oversee translations to ensure accuracy and cultural relevance.
- Design and implement strategies to boost brand visibility and engagement on social media platforms.
- Monitor content performance using analytics tools and continuously refine content strategies based on data insights.
Requirements
- Excellent communication skills, fluent in English.
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in social media management and content marketing.
- Strong understanding of social media platforms, algorithms, and best practices.
- Data-driven approach with experience in using analytics to inform strategies.
- Proven ability to manage and influence internal and external stakeholders.
Preferred Qualifications
- Experience in the food & beverage industry or related fields.
- Knowledge of CRM and analytics tools (e.g. Hubspot).
- Customer-centric approach with skills in customer segmentation and targeting.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).
Leadership Principles
- We always start from the customer and work backwards.
- We keep our standards high and continually raise them.
- We take calculated risks and deliver results.
- We are positively skeptical, inquisitive, and always learning.
- We own and deliver results, and focus on the right inputs, quality, and timing.
- We think big, set ambitious goals, and pursue them relentlessly.
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Kuwait City, Al Asimah Itsordable Full timeRole OverviewWe are seeking a highly skilled Content Marketing Strategist to join our team at Ordable/. As a key member of our marketing department, you will play a pivotal role in developing and executing content strategies that drive brand growth and engagement across multiple platforms.About UsOrdable/ is an e-commerce enabler that empowers merchants to...
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