Digital Content Strategist for Luxury Brands
4 hours ago
Groupxen is a family-owned business in Kuwait, offering unique local retail brands and leading fitness facilities. The company encompasses luxury experiences through its various brands, including Spark Athletic Center, Sidekick Academy, Muhra, Luna and the Gypsies, Little Luna and The Flower Room. Groupxen's mission is to provide innovative services that promise a distinctive and luxurious experience.
Job Summary:
We are seeking a skilled Social Media Content Specialist to develop engaging social media content strategies that align with our brand identity and drive audience growth. The ideal candidate will possess strong creative and strategic thinking skills, a passion for social media, and the ability to collaborate effectively with our design team.
Key Responsibilities:
1. Develop and execute innovative social media content strategies across all major platforms (e.g., Instagram, Tik Tok).
2. Conduct thorough audience research and identify key trends and insights.
3. Define target audiences and develop compelling brand messaging.
4. Create and maintain a consistent brand voice and visual identity across all social media channels.
5. Brainstorm and develop creative content ideas, including video concepts, image ideas, and engaging captions.
6. Plan and manage the social media content calendar, ensuring timely and consistent posting.
7. Collaborate with the design team to translate content ideas into visually appealing and engaging assets.
8. Be on-site at events and capture content for live videos for social media.
Content Calendar:
Prepare the calendar and liaise with the Creative team to ensure execution.
Stay Updated on Industry Trends:
Stay abreast of the latest social media trends, best practices, and platform updates. Continuously explore new opportunities to enhance social media presence and engagement.
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