Strategic Brand Architect

1 week ago

Kuwait City, Al Asimah beBeeCreative Full time
Job Overview

We are seeking a highly creative and strategic individual to spearhead our brand's identity and content strategy. The ideal candidate will possess exceptional storytelling skills, cultural awareness, and the ability to simplify complex ideas into compelling visual narratives.

Key Responsibilities
  • Brand Identity & Messaging:
    • Develop and maintain a consistent brand voice across all channels (digital, print, in-app, packaging)
    • Infuse local cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
  • Creative Campaign Development:
    • Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
    • Lead brainstorming sessions, propose fresh angles (e.g., social media challenges, influencer collaborations), and refine ideas into actionable content plans
  • Design Oversight & Production:
    • Manage the entire design lifecycle, from concept to execution. Provide clear direction to designers, freelancers, or agencies, and review assets for brand consistency
    • Ensure timely delivery of creative projects, balancing quality with agility in a fast-paced environment
  • Cross-Functional Collaboration:
    • Partner with the Marketing Team Lead on campaign briefs and KPIs
    • Liaise with cross-functional teams to incorporate user feedback, research insights, and operational requirements into creative decisions
  • Localization & Market Relevance:
    • Research local trends, competitor branding, and consumer behaviors to keep our look and feel current, relatable, and ahead of the curve
    • Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
  • Performance & Iteration:
    • Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
    • Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement
Requirements & Qualifications
  • Qualifications:
    • Bachelor's degree in Marketing or a related field
    • 2-4 years of proven experience as a Creative Specialist or Producer
    • Exceptional communication and writing skills in both English and Arabic
  • Knowledge, Competency, and Personality:
    • Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
    • Knowledge of local consumer behaviors, trends, and cultural nuances for F&B
    • Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
    • Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
    • Friendly and pleasant personality
    • Keen interest in the food world, new recipe concepts, and design innovation

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