Marketing Director for E-commerce Growth

3 days ago


Kuwait City, Al Asimah Bleems Full time
Job Description

We're seeking a seasoned Marketing Director to lead and execute marketing strategies for our e-commerce platform at Bleems.

Key Responsibilities:
  • Strategic Planning & Execution: Develop and oversee the execution of the e-commerce and digital marketing strategy, ensuring alignment with business objectives. Lead multi-channel digital marketing campaigns, including social media, email, influencer, and content marketing, to drive brand awareness and sales.
  • Team Leadership: Build, mentor, and lead a high-performing marketing team with a focus on digital innovation. Foster a culture of creativity, collaboration, and continuous learning within the marketing department.
  • Vendor and Stakeholder Coordination: Collaborate closely with vendor relations teams to support and promote vendor offerings across the platform. Serve as a point of contact between marketing and vendor stakeholders to ensure campaigns are effectively implemented.
  • Market Analysis & Insights: Conduct market research and analysis to understand customer behavior, preferences, and competitive landscape. Utilize insights to refine digital marketing strategies and optimize the customer journey.
  • Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns. Track and report on key performance indicators (KPIs), adjusting strategies based on data-driven insights.
  • Brand Development: Drive brand positioning and messaging to establish the company as a leading e-commerce platform. Oversee content creation in both English and Arabic to ensure culturally relevant, engaging, and consistent messaging across all platforms.
  • Cross-Functional Collaboration: Work with product, design, and tech teams to enhance the online shopping experience and implement customer feedback. Coordinate with customer service teams to align on customer communication and improve satisfaction.

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