E-commerce Marketing Strategist

5 days ago


Kuwait City, Al Asimah Bleems Full time

At Bleems, we're seeking a visionary leader to spearhead our e-commerce marketing efforts. As the Head of Marketing, you'll be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness and sales.

Key Responsibilities
  1. Strategic Planning & Execution:
    1. Develop and oversee the execution of the e-commerce and digital marketing strategy, ensuring alignment with business objectives.
    2. Lead multi-channel digital marketing campaigns, including social media, email, influencer, and content marketing, to drive brand awareness and sales.
  2. Team Leadership:
    1. Build, mentor, and lead a high-performing marketing team with a focus on digital innovation.
    2. Foster a culture of creativity, collaboration, and continuous learning within the marketing department.
  3. Vendor and Stakeholder Coordination:
    1. Collaborate closely with vendor relations teams to support and promote vendor offerings across the platform.
    2. Serve as a point of contact between marketing and vendor stakeholders to ensure campaigns are effectively implemented.
  4. Market Analysis & Insights:
    1. Conduct market research and analysis to understand customer behavior, preferences, and competitive landscape.
    2. Utilize insights to refine digital marketing strategies and optimize the customer journey.
  5. Budget Management:
    1. Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns.
    2. Track and report on key performance indicators (KPIs), adjusting strategies based on data-driven insights.
  6. Brand Development:
    1. Drive brand positioning and messaging to establish the company as a leading e-commerce platform.
    2. Oversee content creation in both English and Arabic to ensure culturally relevant, engaging, and consistent messaging across all platforms.
  7. Cross-Functional Collaboration:
    1. Work with product, design, and tech teams to enhance the online shopping experience and implement customer feedback.
    2. Coordinate with customer service teams to align on customer communication and improve satisfaction.

Requirements

  1. Experience: 7+ years in a senior marketing role, with a focus on e-commerce and digital marketing; experience in the MENA region is highly desirable.
  2. Language: Fluent in both English and Arabic (written and spoken).
  3. Skills: Strong analytical and strategic thinking skills, with a demonstrated ability to interpret data to optimize marketing efforts.
  4. Technical Knowledge: Proficiency in digital marketing tools, CRM platforms, and performance marketing metrics.
  5. Leadership: Proven leadership abilities, with experience managing cross-functional teams.

Why Join Us

  1. Opportunity to lead and shape the marketing strategy for a fast-growing e-commerce platform.
  2. Work in a vibrant, collaborative environment with a talented team passionate about innovation.
  3. Competitive salary and benefits package tailored for industry leaders.

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