Digital Influencer Relations Manager

4 days ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

About Calo: Revolutionizing the Way People Eat

We believe that healthy eating should be easy and accessible to everyone. That's why we've developed personalized meal plans using nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

As a PR, Events, and Influencer Marketing Specialist, you will play a vital role in spreading our message and building relationships that bring our mission to life.

Main Responsibilities

Affiliate Program Management
  • Research and Select Affiliates: Identify individuals and organizations aligned with our brand values
  • Track Affiliate Performance: Monitor affiliate metrics, optimize campaigns, and provide regular feedback to ensure ROI
  • Build Relationships: Maintain open communication, support affiliates' promotional efforts, and celebrate top performers
Micro-Influencer & Brand Ambassador Initiatives
  • Source Local Influencers: Find local community influencers and health enthusiasts who embody our healthy living ethos
  • Collaborate and Create Content: Design content briefs, set goals (e.g., conversions, brand reach), and guide influencers to ensure brand alignment
  • Cultivate Long-Term Relationships: Foster genuine, ongoing relationships so ambassadors remain passionate, authentic advocates for our brand
On-Ground Activations & Events
  • Organize Experiential Events: Plan and execute pop-ups, tastings, community gatherings, and other events that bring us closer to customers
  • Partner with Local Businesses: Collaborate with gyms, yoga studios, sports clubs, or community centers to host joint events that spotlight healthy eating
  • Ensure Smooth Event Execution: Oversee event details (venue, setup, marketing collateral) to reflect brand identity and deliver a memorable user experience
Strategic Brand Partnerships
  • Identify Potential Partners: Target a wide range of health-focused entities—nutrition clinics, supplement companies, corporate wellness programs—to expand our market footprint
  • Negotiate Co-Branded Offers: Align partnership goals and define mutual benefits (co-branded offers, referral programs, exclusive discounts)
  • Maintain Ongoing Relationships: Regularly check-in, track partnership performance, and explore new collaboration avenues to amplify impact
Community Engagement & Relationship Building
  • Foster a Strong Support Network: Build trust and positive relationships with community leaders, partner representatives, and local influencers to widen our support base
  • Represent the Brand: Attend relevant meetups, expos, or health-focused seminars, showcasing our offerings and mission
Data & Reporting
  • Evaluate Campaign Success: Track KPIs (acquisition rates, event participation, affiliate-driven revenue, etc.) to gauge effectiveness
  • Refine Strategy Based on Data: Adjust targeting, messaging, or collaborator selections based on real-time data, aligning activities with broader marketing goals
  • Provide Regular Progress Updates: Highlight wins, challenges, and next steps in concise reports to the Marketing Lead


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