Marketing Content Strategist
2 weeks ago
As a Marketing Executive, you will spearhead the planning and execution of content across various marketing campaigns, ensuring alignment with our brand's voice and audience's interests.
Key Responsibilities:
- Content Calendar Management: Lead the creation, planning, and management of a dynamic content calendar that supports marketing goals, product launches, and promotional activities.
- Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas. Perform market research and competitor analysis to identify unique content opportunities, working with cross-functional teams to integrate key messages and product features.
- Content Creation & Localization: Craft compelling captions and oversee translations to ensure accuracy and cultural relevance. Develop and adapt content for various platforms, tailoring language and tone to target demographics.
- Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Performance Analysis & Content Optimization: Monitor content performance using analytics tools, and continuously refine content strategies based on data insights.
Requirements:
- Excellent communication skills, fluent in English and Arabic.
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in social media management and content marketing.
Preferred Qualifications:
- Experience in the food & beverage industry or related fields.
- Knowledge of CRM and analytics tools (e.g. Hubspot).
This role offers an exciting opportunity to be at the forefront of content marketing, blending creativity with analytical insight to engage audiences and drive brand growth.
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