Creative Marketing Specialist
5 days ago
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
The Creative Specialist will be the visionary shaping our brand's identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calo's mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and cross-functional partners (Operations, Food Team, Designers etc.), you'll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.
Main Responsibilities
Brand Strategy & Guardianship
- Define and maintain Calo's brand identity across channels (digital, print, in-app, packaging)
- Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
- Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
- Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans
- Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
- Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment
- Partner with the Marketing Team Lead on campaign briefs and KPIs
- Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions
- Research local F&B trends, competitor branding, and consumer behaviours to keep Calo's look and feel current, relatable, and ahead of the curve
- Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
- Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
- Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement
Qualifications
- Bachelor's degree in Marketing, or a related field
- 2 - 4 years of proven experience as a Creative Specialist or Producer
- Exceptional communication and writing skills in both English and Arabic
- Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
- Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
- Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
- Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
- Friendly and pleasant personality
- Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration
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