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IoT Marketing Specialist

3 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
Product Marketing Manager Role Overview

Canonical seeks a Product Marketing Manager IoT to develop marketing strategy and go-to-market plans at a global level for Canonical's IoT portfolio. This role requires collaboration with Product, engineering teams, content team, Sales Teams, and other Marketing functions.

The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself/ the team/ the organisation.

This role sits in the marketing team reporting to the product marketing lead.

Key Responsibilities:
  • Develop go-to-market planning and execution for Canonical's range of IoT products
  • Lead on content dissemination planning, campaign development, and planning for product launches
  • Create compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers
  • Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
  • Work with other teams to plan events, webinars, and support paid and social media promotion
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns
  • Monitor the competitive landscape to define product positioning that differentiates
Requirements:
  • Passion for IoT and some exposure to the embedded space
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Conversant in go-to-market strategies and methodologies
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Growth mindset - someone who is not afraid to think big and take on risk