IoT Marketing Strategy Specialist
3 days ago
Drive innovation in IoT and embedded systems as a Product Marketing Manager – IoT
We're seeking an experienced professional to own the IoT Go-To-Market (GTM) strategy, developing and executing marketing plans that drive awareness and adoption of our IoT solutions. This is a unique opportunity to shape how developers, enterprises, and device manufacturers leverage open-source technology to build the next generation of smart devices.
Main Responsibilities:- Develop and execute go-to-market (GTM) strategies for a range of IoT products, working closely with product, sales, and regional marketing teams.
- Lead messaging and positioning efforts to ensure our products stand out in a competitive market.
- Craft clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
Fully remote working environment - we've been working remotely since 2004. We offer a range of benefits, including personal learning and development budget, annual compensation review, recognition rewards, and more.
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