Sales Engineer

Al-Bahar Background

Mohamed Abdulrahman Al-Bahar founded in 1937, is a leading business house in the Arabian Gulf with a vision to become the number one provider of customer value in construction equipment, energy and transportation, and materials handling industry.

Al-Bahar is dealers of Cat machinery, heavy equipment and power systems for a wide variety of applications, including earthmoving, building and construction, mining, road making construction, demolition, waste and scrap handling, electric power generation, marine propulsion etc.

With more than 2,000 committed employees, Al-Bahar offers a highly engaging and supportive work environment in a culture that values, recognizes and rewards quality performance.

Our Human Resources Critical Success Factors are:

Continue to build and strengthen intellectual capital by hiring and retaining quality people, rewarding performance, and providing them with growth opportunities.

Job Purpose

Responsible for selling products to achieve sales targets in terms of quantity and value whilst maintaining the highest level of customer satisfaction

Financial

• Responsible for achieving individual sales targets (unit sales, revenue and gross profit).

Market leadership

• Execute agreed business plan, to ensure the company achieves its sales and market share targets.

Customer

• Develop a good knowledge of customers' needs and buying behaviors in order to support customers and provide them with the appropriate solution.
• Attend to customer concerns/ problems and ensure that they are resolved amicably, in timely and professional manner.
• Develop and maintain excellent relationships with all customers
• Create product awareness and arrange/ conduct customer presentations and product demonstrations to improve sales opportunities and deals closure.

Competitors insight

• Keep updated on competitors activities, and provides timely feedback to Manager to support development of marketing strategy

Product Brand & Al-Bahar image

• Promote and conduct business in a professional manner in order to protect the integrity of Caterpillar brand and Al-Bahar image.

Business planning & budgeting

• Develop with sales manager individual sales plan (unit sales, revenue, gross profit, participation, closure, etc.)

Objective settings and achievements

• Support execution and achievements of department objectives and action plans.

Operational excellence-Sales Operations

• Use the CRM system to create/manage activities, business opportunities, as per CRM business rules and conventions.
• Ensure the quality and timeliness of quoting, invoicing, and product delivery.
• Develop with the Sales Manager individual call plan and ensures its timely execution.
• Complete the "won" and "lost" sales reports in timely manner, and ensures data quality.
• Provide to the Sales Manager periodical reports to apprise him on business environment.
• Keep up to date with new products, and support department on NPI activities.
• Sell Integrated Solutions (New product Plus CSAs, Options, etc.) and meet targets
• Assist the Accounts Department in collection of receivables where needed.
• Initiate TPRs and SPARs for special pricing assistance.
• Assist in planning and managing participation in trade shows and exhibitions to maximize market coverage.
• Ensure accurate and timely update of DBS customer database (Customer & Machines data)

Communication & team work

• Communicates well with peers and other employees, and develop strong synergy with Product Support and Service employees.
• Participate in departmental meetings to discuss plans, progress and market opportunities.

Qualifications and Experience

• Bachelor's Degree in Mechanical / Electrical / Industrial Engineering;
• 2-3 years relevant experience in Material Handling is mandatory. CAT dealership experience will be preferred.