Data Insights Analyst
1 week ago
About SWATX
SWATX is a dynamic organization seeking a highly analytical and detail-oriented DS Campaign Analyst to join our marketing team. In this role, you will be responsible for analyzing data from our marketing campaigns, providing insights that drive strategic decision-making.
Your expertise in data analysis and understanding of campaign performance metrics will be crucial in optimizing our marketing strategies and ensuring successful outcomes.
Key Responsibilities:
- Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness
- Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics
- Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives
- Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies
- Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes
- Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements
- Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns
Requirements:
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field
- 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role
- Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau)
- Strong understanding of key marketing metrics and performance indicators
- Excellent analytical and quantitative skills with attention to detail
- Ability to communicate complex data insights in an easy-to-understand manner
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement
- Experience with A/B testing and other testing methodologies is a plus
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