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Telecom Data Analyst
3 weeks ago
Vital to the success of our international projects in the telecommunication sector is a skilled professional who can provide critical insights and comprehensive reporting on marketing campaigns and Customer Lifecycle Management (CLM) activities. This role involves analyzing campaign performance, generating actionable insights, and delivering reports that drive data-informed decisions to optimize customer engagement and business outcomes.
This individual will be responsible for analyzing data from various sources to assess the performance of marketing campaigns and CLM activities, identifying trends, patterns, and anomalies to provide actionable insights. The successful candidate will develop and deliver detailed reports on campaign effectiveness, including key performance indicators (KPIs), return on investment (ROI), and overall impact on customer lifecycle. Regular dashboards and performance summaries will be prepared for stakeholders.
The ideal candidate will have a strong proficiency in data analysis tools and software, such as SQL, Excel, Tableau, and Power BI. A solid understanding of marketing metrics, customer lifecycle management, and campaign performance evaluation is also essential. Excellent analytical and problem-solving skills, with a keen attention to detail, are required. Strong communication skills, with the ability to present complex data insights clearly to non-technical stakeholders, are necessary for this role.
Key responsibilities include:
- Data Analysis: Analyze data from various sources to assess the performance of marketing campaigns and CLM activities.
- Reporting: Develop and deliver detailed reports on campaign effectiveness.
- Campaign Performance Measurement: Evaluate the success of marketing campaigns for both Postpaid and Prepaid segments.
- Customer Insights: Use data analytics to understand customer behavior, preferences, and segmentation.
- Data Management: Ensure accurate data collection, storage, and management.
- Tool Utilization: Leverage advanced analytics tools and platforms to analyze data and generate reports.
- Collaboration: Work closely with the Campaign Managers and other team members to align reporting with campaign goals and objectives.