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Brand Strategist
1 week ago
About the Role
This position involves leading the development of a comprehensive brand strategy that aligns with our company's goals and objectives.
The ideal candidate will be responsible for conducting in-depth market and consumer research to inform strategic decisions.
Key responsibilities include analyzing the current market positioning of the brand, developing a data-driven brand strategy based on thorough research, creating and executing targeted marketing campaigns, ensuring cohesive internal communication of our brand personality, and demonstrating a keen understanding of evolving consumer trends.
Candidate Requirements
- Bilingual candidates are welcome to apply.
- A degree in Business Administration or Marketing is preferred, although not mandatory.
- The applicant must be at least 30 years old.
- A minimum of 10-12 years of experience in a similar role or related field is required.
- Prior experience working with Chinese brands is necessary.
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