Brand Storyteller

2 days ago

Kuwait City, Al Asimah Ajar Full time

Key Accountabilities

As a Social Media and Content Specialist at Ajar Online, your key accountabilities include:

  • Developing and implementing comprehensive social media marketing strategies that align with business objectives.
  • Creating engaging and informative content that resonates with our audience, aligned with Ajar's strategic business and marketing goals.
  • Planning and executing social media campaigns to drive conversions and engagement, ensuring a strong online presence across various channels.
  • Optimizing content for search engines (SEO) to increase visibility, using targeted keywords related to real estate SaaS.
  • Aligning all published content with brand guidelines, product specifications, and Ajar's core values.
  • Designing visually appealing posts, banners, and creatives to enhance the brand's digital presence.
  • Engaging with our audience on social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
  • Monitoring and moderating social media channels by responding promptly to messages, comments, and queries to foster a positive brand image.
  • Developing targeted email marketing campaigns to nurture and convert leads.
  • Using analytics tools to track the performance of online campaigns.
  • Analyzing performance metrics and adjusting strategies based on data-driven insights.

Requirements:

  • Proven experience as a social media marketing specialist or in a similar role.
  • Exceptional content creation and copywriting skills, particularly in Arabic captions.
  • Ability to create compelling stories tailored to each platform's audience.
  • Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
  • Creative thinking and problem-solving skills.
  • Ability to write in different tones, bringing a fresh perspective to recurring posts.
  • Knowledge of industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
  • Highly creative, enthusiastic, and quick thinker.
  • Strong moderation skills on social media channels and audience engagement.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Effective communication and collaboration abilities.
  • Ability to communicate effectively visually, verbally, and in writing, with bilingual proficiency in English and Arabic preferred.
  • Strong public speaking and presentation skills.

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