Digital Marketing Copywriter Leader

2 days ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Part time
Company Overview
HealthCare Dynamics Gen. Trading Company W.L.L is a forward-thinking boutique performance marketing agency on a mission to democratize growth for businesses online. We achieve this by truly scaling our agency clients and showing hundreds of thousands of followers how they can do the same.

Job Description
We are seeking a skilled Digital Marketing Copywriter to join our team. In this role, you will be responsible for writing highly converting ads for us and our clients, managing email marketing campaigns, crafting compelling landing pages, and creating engaging captions for social media platforms. This is not a traditional copywriting role where you focus solely on branding and social media – you need to drive actual business results. As a Digital Marketing Copywriter, you will work closely with designers to create effective content that converts. Your expertise in conversion copywriting and content creation will help us drive business goals and scale our agency clients.

Key Responsibilities
- Write high-converting copy in Arabic across the customer journey (website, landing pages, digital ads, emails) to drive business goals.
- Combine the science of conversion copywriting with the art of good writing principles and crafting a consistent brand voice.
- Follow and champion a data-first approach to crafting copy, with voice-of-customer data and data-driven insights.
- Report on CRO and content-related KPIs, using qualitative and quantitative research to inform your content decisions, and adjusting plans according to the performance of efforts.
- Work with designers on landing pages, ads, and emails in a way that converts.

Requirements
- Extensive experience in conversion copywriting and content experience acumen (in an agency or in-house).
- Demonstrated ability to create, implement, and maintain content standards across an organization.
- Speak and write in English and Arabic fluently and idiomatically. Master the Khaleeji and Levant dialect.
- Work experience with a digital agency preferred. Project management tools user (Clickup preferred but not necessary). Ability to hit the ground running with no significant direction.

Why Join Us?
As a Digital Marketing Copywriter at HealthCare Dynamics Gen. Trading Company W.L.L, you will have the opportunity to work closely with an Ex-FB employee who has a strong network across all the big digital companies. You will also have direct access to Facebook and Tik Tok as Marketing Partners. Our international team and clients are all partners and have a close relationship with us. We offer a flexible / hybrid remote model.

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