
F&B Marketing Expert
21 hours ago
At Jobfinders, we are committed to delivering exceptional marketing solutions in the FMCG industry. Our team is comprised of talented professionals dedicated to driving business growth through innovative marketing strategies. As a seasoned F&B Marketing Expert, you will play a vital role in shaping our marketing approach and achieving our goals.
Key Responsibilities- Campaign Planning:
- Design and execute comprehensive marketing strategies to boost brand awareness, increase sales, and enhance customer engagement across our diverse portfolio.
- Collaborate with the Digital Marketing Manager to develop targeted lead generation campaigns that resonate with our key customer segments.
- Develop a cohesive social media strategy to elevate our online presence, foster meaningful connections with our target audience, and optimize our brand's visibility across multiple platforms.
- Oversee the creation and dissemination of high-quality, engaging content, including visual materials, videos, and captions.
- Manage our digital ecosystem, encompassing websites, social media channels, and online directories.
- Partner with the Digital Marketing Manager to drive website traffic, enhance engagement, and convert visitors into customers through search engine optimization, search engine marketing, social media, and email campaigns.
- Collaborate with the Brand Manager to create a comprehensive brand guide, encompassing brand story, tone, and target audience; visual identity, logo usage, typography, color schemes; digital and communication guidelines; and interior and exterior branding elements.
- Work closely with the Brand Manager to ensure consistency in campaign messaging and customer engagement strategies across all touchpoints.
- Collaborate with the culinary and R&D teams to promote innovative products, seasonal offerings, and signature dishes.
- Work with the Customer Experience Director to integrate service standards and guest feedback into marketing initiatives.
- Collaborate with the Digital Marketing Manager to craft high-performing lead generation campaigns aligned with revenue and growth objectives.
- Partner with the PR & Communications Manager to amplify marketing strategies through public relations efforts and maintain a consistent brand voice across all communications.
- Nurture partnerships with external agencies, influencers, and media outlets to amplify marketing efforts.
- Design and execute promotional campaigns, loyalty programs, and limited-time offers to drive customer acquisition and retention.
- Conduct regular market research to understand customer preferences, competitive positioning, and industry trends.
- Utilize data and analytics to inform marketing strategies and enhance campaign effectiveness.
- Ensure effective implementation of marketing strategies across all locations in the region.
- Adapt global and regional campaigns to suit local market dynamics and customer behavior.
- Airfare: Return economy class air ticket allowance to home country, every year for self.
- Bonus: Bonus is discretionary and based on company and individual performance.
- Medical: Private medical with dental for self.
- Other: As per Kuwait Labor Law.
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