
Healthcare Marketing Specialist
4 days ago
About HealthCare Dynamics Gen. Trading Company W.L.L.
We are a healthcare-focused company dedicated to making healthy eating accessible to everyone. Our mission is to revolutionize the way people think about food and nutrition.
As a PR, Events, and Influencer Marketing Specialist, you will be responsible for representing our brand in local communities, building relationships that bring our mission to life.
Main Responsibilities
Affiliate Program Management- Identify and Onboard Affiliates: Research and select individuals and organizations aligned with our brand values
- Performance Tracking: Monitor affiliate metrics, optimize campaigns, and provide regular feedback to ensure ROI
- Relationship Building: Maintain open communication, support affiliates' promotional efforts, and celebrate top performers
- Identify and Engage: Source local community influencers and health enthusiasts who embody our healthy living ethos
- Collaborations and Campaigns: Design content briefs, set goals (e.g., conversions, brand reach), and guide influencers to ensure brand alignment
- Ongoing Advocacy: Cultivate genuine, long-term relationships so ambassadors remain passionate, authentic advocates for our brand
- Plan and Execute: Organize pop-ups, tastings, community gatherings, and other experiential events that bring us closer to customers
- Collaboration with Local Groups: Partner with gyms, yoga studios, sports clubs, or community centers to host joint events that spotlight healthy eating
- Seamless Logistics: Oversee event details (venue, setup, marketing collateral) to reflect brand identity and deliver a memorable user experience
- Identify Potential Allies: Target a wide range of health-focused entities—nutrition clinics, supplement companies, corporate wellness programs—to expand our market footprint
- Negotiate Win-Win Deals: Align partnership goals and define mutual benefits (co-branded offers, referral programs, exclusive discounts)
- Ongoing Relationship Management: Maintain regular check-ins, track partnership performance, and explore new collaboration avenues to amplify impact
- Foster a Strong Network: Build trust and positive relationships with community leaders, partner representatives, and local influencers to widen our support base
- Act as Brand Representative: Attend relevant meetups, expos, or health-focused seminars, showcasing our offerings and mission
- Monitor Campaign Success: Track KPIs (acquisition rates, event participation, affiliate-driven revenue, etc.) to gauge effectiveness
- Use Insights to Refine Strategy: Adjust targeting, messaging, or collaborator selections based on real-time data, aligning activities with broader marketing goals
- Regular Updates: Provide concise reports to the Marketing Lead, highlighting wins, challenges, and next steps
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