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Product and Brand Strategist

2 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
Job Title: Product and Brand Strategy Director

Product Strategy
  • Establish product objectives, define key performance indicators (KPIs) that align with business goals, and ensure team members work towards these objectives.
  • Analyze product operating results, identify areas for improvement, and implement corrective measures to address underperformance.
Operations Management
  • Develop annual operational plans for assigned products, setting targets and responsibilities to ensure team members operate within established guidelines.
  • Collaborate with management to create the business unit's annual plan, ensuring alignment with departmental objectives.
  • Design and oversee the implementation of product-specific policies & procedures to meet departmental requirements.
  • Oversee product planning, drive sales strategies to meet retail standards set with vendors, and analyze market performance.
  • Implement initiatives to foster customer loyalty, aligned with vendor guidelines and company strategy.
  • Ensure product communication reflects product objectives, builds brand equity, and maximizes market performance.
  • Analyze and re-forecast product activities regularly, evaluate financial performance, and report findings to top management for recommendations.
  • Create an annual business plan for assigned products, ensuring compliance and budget adherence.
  • Collaborate with vendors on pricing strategies, ensuring product pricing aligns with department goals and market conditions.
  • Ensure team awareness of product values and develop projects to enhance product image in major initiatives.
  • Develop product strategies based on consumer insights to improve product health and sales performance in regional markets.
  • Conduct market research to monitor competition, market trends, and consumer attitudes, informing product development strategies.
  • Collaborate with relevant teams on advertising, promotions, pricing, positioning, and packaging in line with the business plan.
  • Manage visual plans for promotional events, exhibitions, and showrooms, coordinating with the Visual Merchandising Team.
  • Visit showrooms and stores regularly to ensure visual merchandising compliance and recommend improvements.
  • Analyze product performance data to identify issues and opportunities.
  • Prepare reports as required by management.
  • Perform additional duties as assigned by management.
Team Leadership
  • Participate in annual employee performance evaluations.
  • Ensure effective delivery of training and development programs for the team, providing feedback to management.
  • Delegate responsibilities appropriately to ensure smooth team operations.