Regional Marketing Specialist

4 days ago


Kuwait City, Al Asimah Canonical Full time
Job Overview

Canonical is seeking a skilled Regional Marketing Specialist to join its team. The ideal candidate will be responsible for developing and executing long-term marketing strategies to drive growth in the EMEA region. This role involves close collaboration with regional Sales Teams, Product Teams, and other Marketing functions to create engaging campaigns that resonate with diverse audiences.

Key Responsibilities:
  • Develop go-to-market strategies for specific industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly
  • Create and execute organic and paid campaigns from scratch, including crafting strong messaging and visual assets for emails, social media, and paid ads
  • Plan, execute, and manage webinars and regional offline events from planning to execution, incorporating holistic pre- and post-event/webinar strategies
  • Collaborate with the CRM Team to attract, convert, engage, and communicate with new and existing audiences
  • Manage regional budget planning and execution, constantly monitoring and adjusting it as needed
  • Work closely with regional Sales teams to gather insights and implement them into the regional marketing strategy

Requirements:
  • Experience in B2B marketing for enterprise IT products, with SaaS experience
  • Knowledge of the EMEA market and ability to adapt to local conditions
  • Excellent academic results, preferably in Business, Marketing, or STEM fields
  • Exceptional verbal, written, and presentation skills in English
  • A hands-on mindset and ability to test marketing assumptions to scale efficient methods of achieving positive results
  • A growth mindset, with enthusiasm for challenges and a 'can do' attitude
  • Objectivity and openness to others' views while fostering a positive team spirit
  • Proven ability to prioritize tasks and meet deadlines without compromising quality

About Us

Canonical is a pioneering tech firm at the forefront of the global open source movement. As the company behind Ubuntu, one of the most important open source projects, we are driving innovation and changing the world daily. We recruit on a global basis and set high standards for our employees. We expect excellence, and to succeed, we need to be the best at what we do.

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