Loyalty Program Director

1 week ago


Kuwait City, Al Asimah Al Mulla Group Full time
Job Overview

We are seeking an experienced professional to lead the development and implementation of our loyalty program. The successful candidate will be responsible for creating a comprehensive strategy that aligns with our business goals and enhances customer engagement.


Main Responsibilities:
  1. Loyalty Program Strategy Development
  • Develop a tailored loyalty program strategy to meet our customers' needs and drive business growth.
Objective Alignment
  • Align loyalty objectives with customer retention, transaction frequency, cumulative value, and overall business growth goals.
Reward Structure Design
  • Design and manage the reward structure to ensure alignment with customer preferences and company profitability goals.
Campaign Execution
  • Create and execute targeted retention campaigns to reduce churn and increase customer lifetime value.
Technology Integration
  • Collaborate with IT professionals to identify and implement cutting-edge technologies to optimize the loyalty program's functionality.
Digital Loyalty Solutions
  • Develop and implement digital loyalty solutions, enabling customers to earn points digitally for their transactions, redeemable through various digital means.
Market Research
  • Conduct market research to understand customer preferences and industry trends in loyalty programs within our remittance industry.
Stay Up-to-Date
  • Stay abreast of technological advancements and emerging trends that could enhance the loyalty program's effectiveness.
Data Analysis
  • Leverage data analytic tools to analyze customer behavior, transaction patterns, and measure the ROI of the program.
Performance Monitoring
  • Implement monitoring mechanisms to track the performance of the loyalty program against predefined KPIs.
Customer Segmentation
  • Leverage data for segmentation of customers based on ROI parameters and target specific customer groups with relevant promotions and incentives.
API Integrations
  • Explore and implement API integrations with external partners to expand the loyalty program's offerings.
Partnerships
  • Establish strategic partnerships with potential partners to enhance program benefits for customers.
User Experience
  • Collaborate with UX/UI designers to optimize the user experience of loyalty program interfaces.
Security Measures
  • Implement robust security measures to protect customer data and transactions within the loyalty program.
Compliance
  • Ensure all programs comply with Central Bank of Kuwait guidelines and relevant data protection and privacy regulations.
Training and Communication
  • Conduct training sessions for internal teams to ensure a clear understanding of the technology aspects of the loyalty program.
  • Communicate technological updates and enhancements to program participants and team members regularly.


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