
Loyalty Program Director
1 week ago
We are seeking an experienced professional to lead the development and implementation of our loyalty program. The successful candidate will be responsible for creating a comprehensive strategy that aligns with our business goals and enhances customer engagement.
Main Responsibilities:
- Loyalty Program Strategy Development
- Develop a tailored loyalty program strategy to meet our customers' needs and drive business growth.
- Align loyalty objectives with customer retention, transaction frequency, cumulative value, and overall business growth goals.
- Design and manage the reward structure to ensure alignment with customer preferences and company profitability goals.
- Create and execute targeted retention campaigns to reduce churn and increase customer lifetime value.
- Collaborate with IT professionals to identify and implement cutting-edge technologies to optimize the loyalty program's functionality.
- Develop and implement digital loyalty solutions, enabling customers to earn points digitally for their transactions, redeemable through various digital means.
- Conduct market research to understand customer preferences and industry trends in loyalty programs within our remittance industry.
- Stay abreast of technological advancements and emerging trends that could enhance the loyalty program's effectiveness.
- Leverage data analytic tools to analyze customer behavior, transaction patterns, and measure the ROI of the program.
- Implement monitoring mechanisms to track the performance of the loyalty program against predefined KPIs.
- Leverage data for segmentation of customers based on ROI parameters and target specific customer groups with relevant promotions and incentives.
- Explore and implement API integrations with external partners to expand the loyalty program's offerings.
- Establish strategic partnerships with potential partners to enhance program benefits for customers.
- Collaborate with UX/UI designers to optimize the user experience of loyalty program interfaces.
- Implement robust security measures to protect customer data and transactions within the loyalty program.
- Ensure all programs comply with Central Bank of Kuwait guidelines and relevant data protection and privacy regulations.
- Conduct training sessions for internal teams to ensure a clear understanding of the technology aspects of the loyalty program.
- Communicate technological updates and enhancements to program participants and team members regularly.
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