Senior Brand Leader

1 week ago


Kuwait City, Al Asimah Anonymous Full time

We are looking for a Product Development Manager who can lead our brand development and strategy initiatives at Anonymous. This role requires a unique blend of creative and analytical skills, as well as excellent communication and collaboration abilities.

The successful candidate will be responsible for developing and aligning departmental objectives with business division strategic goals. They will work closely with cross-functional teams to establish annual budgets for assigned brands and collaborate in developing the business division's annual budget.

This position involves designing and implementing brand-specific policies and procedures, monitoring their effectiveness to achieve departmental objectives. The candidate will also promote merchandise planning and drive brand sales strategy to meet retail standards agreed with vendors.

A critical aspect of this role is overseeing brand communication, reflecting brand objectives to enhance equity and represent the brand effectively for maximum market performance. The candidate will also analyze activities, re-forecast, and evaluate financial performance, presenting findings to top management for recommendations.

In addition to these responsibilities, the Product Development Manager will prepare annual business plans for assigned brands, applying necessary measures to ensure compliance within agreed parameters. They will negotiate pricing strategies with vendors, ensuring prices align with departmental objectives, local markets, and host guidelines.

Foster brand awareness among employees, develop project plans to improve business by representing brand image and requirements. Design brand strategies based on consumer insights from research for Kuwait and international markets to enhance brand health and maximize sales.

Conduct market research to anticipate competition, monitor trends, and translate consumer attitudes into new branding directions. Coordinate advertising and promotional programs with relevant teams, adhering to annual business plans.

Manage visual merchandising plans for events, presentations, exhibitions, demonstrations, and showrooms, including visual guidelines and layout principles. Analyze brand trackers to identify issues and opportunities, monitoring brand performance.

Prepare reports as required by direct managers and perform other duties assigned by direct managers.



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