Product Marketing Strategist
1 week ago
As a Product Marketing Manager, you will be responsible for developing marketing strategies and go-to-market plans at a global level for our IoT portfolio. This is a hands-on, multi-disciplinary role that requires close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions.
Key Responsibilities- Developing go-to-market plans and executing them for our range of IoT products
- Leading on content dissemination planning, campaign development, and planning for product launches
- Creating compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceiving and executing customer base communications and marketing programs to upsell and cross-sell into our large customer base
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Possession of passion for IoT and some experience in the embedded space
- Able to think strategically about complex issues, leading to thoughtful recommendations, and action plans
- Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
- Conversant in go-to-market strategies and methodologies
- Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
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