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Brand Strategy Executive
17 hours ago
The Senior Retail Brand Operations Manager is responsible for developing and executing strategies that drive brand performance and growth. This role requires a deep understanding of the retail apparel and fashion industry, as well as excellent analytical and problem-solving skills.
- Key Responsibilities:
- Develop and execute brand strategies to drive sales growth and improve brand equity
- Manage the development and implementation of brand communication plans to effectively reflect the brand's objectives
- Conduct market research to anticipate competition, monitor competitor activities, and translate consumer attitudes into new branding directions
- Collaborate with cross-functional teams to develop advertising and promotional programs, pricing, positioning, and packaging strategies
- Oversee the creation and finalization of visual plans for all promotional marketing events, presentations, exhibitions, demonstrations, and showrooms
- Analyze brand trackers to identify issues and opportunities, and monitor brand performance
- Prepare reports and recommendations for senior management
To be successful in this role, you will need:
- A strong background in the retail apparel and fashion industry, with experience in brand management and marketing
- Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic decisions
- Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects
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