Brand Strategy Executive

17 hours ago


Kuwait City, Al Asimah Anonymous Full time
Job Description

The Senior Retail Brand Operations Manager is responsible for developing and executing strategies that drive brand performance and growth. This role requires a deep understanding of the retail apparel and fashion industry, as well as excellent analytical and problem-solving skills.

  • Key Responsibilities:
  • Develop and execute brand strategies to drive sales growth and improve brand equity
  • Manage the development and implementation of brand communication plans to effectively reflect the brand's objectives
  • Conduct market research to anticipate competition, monitor competitor activities, and translate consumer attitudes into new branding directions
  • Collaborate with cross-functional teams to develop advertising and promotional programs, pricing, positioning, and packaging strategies
  • Oversee the creation and finalization of visual plans for all promotional marketing events, presentations, exhibitions, demonstrations, and showrooms
  • Analyze brand trackers to identify issues and opportunities, and monitor brand performance
  • Prepare reports and recommendations for senior management
Requirements

To be successful in this role, you will need:

  • A strong background in the retail apparel and fashion industry, with experience in brand management and marketing
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic decisions
  • Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects


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