Marketing Performance Specialist
7 days ago
About Our Team
We are SWATX, a forward-thinking organization dedicated to driving business growth through innovative marketing strategies. As a DS Campaign Analyst, you will play a pivotal role in helping us achieve our goals by analyzing data from our marketing campaigns and providing actionable insights.
In this role, you will have the opportunity to work closely with our experienced campaign managers to optimize our marketing strategies and ensure successful outcomes. Your expertise in data analysis and understanding of campaign performance metrics will be invaluable in helping us make informed decisions and drive business growth.
Key Responsibilities:
- Analyze and interpret marketing data to evaluate campaign performance and effectiveness
- Develop and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics
- Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives
- Apply statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies
- Stay up-to-date with industry trends and best practices in data analysis and marketing analytics to improve internal processes
- Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements
- Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns
Requirements:
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field
- 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role
- Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau)
- Strong understanding of key marketing metrics and performance indicators
- Excellent analytical and quantitative skills with attention to detail
- Ability to communicate complex data insights in an easy-to-understand manner
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement
- Experience with A/B testing and other testing methodologies is a plus
What We Offer
We offer a competitive compensation package, a collaborative and dynamic work environment, and opportunities for professional growth and development.
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