
Brand Strategy Manager
1 week ago
Industry: Restaurant and Food Service
Overview:RTC1 Recruitment Services seeks a skilled Brand Strategy Manager to lead branding efforts for their restaurant group with unique concepts across the Middle East.
Key Responsibilities:- Develop comprehensive branding strategies for new restaurant launches, marketing campaigns, and collaborations to ensure brand consistency across all touchpoints.
- Collaborate with the marketing team to create a thorough brand manual covering identity, messaging, and visual guidelines.
- Oversee menu management, pricing strategies, and work closely with culinary teams to align the menu with brand standards and customer expectations.
- Ensure seamless cross-functional alignment with design, operations, and customer experience teams to maintain a unified brand vision across regions.
- Bachelor's degree in a related field (marketing, communications, etc.).
- At least 3 years of experience in a similar role within the restaurant sector.
- Proven track record of developing successful branding concepts from scratch to finish.
- Experience working in Kuwait or the Middle East is an asset.
- Ability to work effectively in a fast-paced environment and prioritize multiple tasks.
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