
Data-Driven Customer Advocate
5 days ago
About the Opportunity:
We are seeking a highly skilled and experienced Senior Specialist to join our Prepaid Customer Value Management team. As a key member of our marketing team, you will be responsible for driving business decisions through data-driven analysis.
Your key responsibilities will include:
- Developing and implementing product strategies through analysis of production metrics, competitive positions, marketing initiatives, and competitor intelligence.
- Assisting in the development and implementation of retention strategies, including campaign prioritization, design, and roadmaps.
- Overseeing the rollout of various retention activities designed to reduce churn, increase lifetime value, and improve the customer lifecycle management process.
- Conducting regular analysis of consumer churn (deactivation, inactivity, and dormancy) within different product groups and customer segments and proposing adequate marketing actions accordingly.
- Collaborating with internal teams, including Analytics, Business Intelligence, and Marketing, to define campaign requirements, testing protocols, and analytical measures to ensure reliable results in retention.
Requirements:
- A minimum of 3-4 years of experience in delivering results for CVM functions in the telecommunications sector.
- Strong knowledge of analytics, CVM tools and techniques, and the telecom sector.
- Excellent presentation skills, creativity, and ability to execute results measurement and improvement efforts.
- Ability to operate in a diverse, multicultural work environment and exhibit sensitivity towards cultural differences.
- Proficiency in MS Office applications, including Excel, Word, PowerPoint, etc.
- Excellent command of both written and verbal English.
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