Marketing and Operations Coordinator

1 week ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
About the Role

The Assistant Marketing Manager will be responsible for overseeing brand perception, communication strategies, and initiatives driving transactions in the UAE.

Main Accountabilities:
  1. To collect customer insights through various means.
  2. To support the Senior Marketing Manager in refining the fast-casual positioning of Wimpy tailored for Kuwait.
Key Deliverables:
  1. To drive the agenda for LTO and menu innovation execution with local Culinary, Operations, and Supply Chain/Procurement teams.
  2. To generate creative content for social media posts, stories, offline content like DMBs, physical menus, collateral, etc.
  3. To own Wimpy's pricing strategy and collaborate with local RM/Finance teams.
  4. To track marketing activities and their impact on sales and transactions, calculating ROI and making decisions to improve ROI.
  5. To gather customer feedback from existing systems and provide summaries to Operations.
  6. To prepare new store launches, engage local communities, and secure long lines on opening day.
  7. To collaborate with PR and 3rd-party B2B partners for brand-level awareness.
  8. To market stores locally, host events, and explore additional revenue sources.

Requirements:

  • BS/BA degree in a business-related field.
  • 7-8 years' experience in Marketing for renowned brands with great recognition and top-of-mind awareness.
  • Very good command of English and Arabic.
  • Excellent verbal and written communication skills.
  • Problem-solving skills: ability to see solutions and focus on resolution without distraction.
  • Analytical thinking: seeking data and driving data-driven decisions, no room for feelings or anecdotes.
  • Lead Through Influence: practitioner of situational leadership techniques and exerting influence without authority.
  • Coaching and Mentoring: fundamental heart for developing and growing individuals to achieve peak potential.


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